locoblogging

As some of you know, K. and I are moving north, to San Jose (don't worry, M-M-M-My Pomona isn't going anywhere!). I have accordingly been browsing around SJ blogs, to see what the blogging scene is like up there (and yes, I'm considering starting up a M-M-M-My San Jose, although I'll certainly need a catchier name -- suggestions welcome).

San Jose has a few more blogs than Pomona does, although not by much -- which is impressive given that their population is 946,000 and ours is a mere 149,000, according to the 2010 census. One of those blogs is particularly interesting. It consists of open threads in which anybody can post comments -- which are limited to 77 words and are all in verse. The effect is a public poetry wall about the city. Don't you think we need something like that? Pomona doesn't have a lot going for it -- or so it seems sometimes -- but creativity is something have by the bargeload.

I then got to wondering, as one does, about why 77 words. Why not 79 or 67? Dinking around on the web, it looks like 77 words is some kind of meme, but it's not definable enough to locate an explanation or source. Wikipedia is no help. Can anyone cast more light on the question?